Optimization for ChatGPT, Gemini, and Google AI: one strategy, different entry points

Optimization for ChatGPT starts with one rule: say clearly what you do and exactly who it’s for.

Generative optimization for Gemini and Google AI wants the same thing, just even more structured and evidence-based.

Here we’ll go through a common framework that works for SEO optimization, for generative engine optimization (GEO), and for real people: short answers, clean pages, meaningful internal links, strong categories, and attention to conversion rate optimization (CRO). There’s an order to it.

If you have a Shopify store, that’s often the fastest path to a solid foundation. If you’re on another system and considering a site migration, the most valuable thing is to preserve the logic and history of the URLs—not just move the data.

What models look for in AI SEO optimization

When someone asks in ChatGPT or Gemini, the model looks for an answer that sounds confident and specific. That’s why a good SEO strategy resembles a good conversation: short, clear, without empty superlatives.

Context determines whether they’ll quote you

In online stores, context is like the salesperson on shift. A women’s shoes category isn’t just a list—it’s a place where you explain how to choose a size, what the difference is between everyday and formal models, and what happens with returns. In a service business, context is the process: how you start, what you check, what the customer gets at the end.

Structure is the trust you can’t see

The same information can be useful or it can be chaos. If you have pages with similar titles, without clear subcategories and without internal links, the model struggles to understand what’s primary. This applies to SEO optimizations, to search engine optimization, and to the overall user experience.

Trust signals and Schema.org in GEO optimization

When there are clear pages for shipping, returns, and contact, models more easily accept that this isn’t an empty storefront. For online stores, structured data like Schema.org also helps: product, price, availability, variants, rating, article author. It’s important that the information is unambiguous and easy to find. If you sell services, describe how you work, what the service includes and what it doesn’t include—without unnecessary promises.

• A single screen where terms and contact details are visible, without having to search through the site.
• Structured product attributes: material, size, compatibility, care.

If you want to start from the most logical place, open Home and see which services are closest to your goal.

Answers that work for AEO and optimization in Google

Generative systems like clear, extractable blocks. Not because they’re lazy, but because it’s the safest way to quote without distorting the meaning. This is exactly where AEO helps: short summaries, structured bullet points, and direct answers to important questions.

Voice queries written word for word

What is SEO? It’s organizing a website so it can be found and persuade.

What is SEO optimization? A combination of technical order, content, and structure that leads to action.

How do you do SEO optimization? With analysis, a plan, execution, and consistency—without skipping the fundamentals.

How do I optimize a site for ChatGPT? With clear answers, precise details, and internal linking that doesn’t confuse.

What is GEO? Generative engine optimization (GEO) is a way to make content easier to cite in AI answers.

Internal links are navigation for people and models

When a text leads to the next step, it becomes more useful. Example: an article explains how to choose, then sends you to a category. The category provides filters and a short explanation, then sends you to a product. This is stronger than a long text and usually brings better SEO-driven sales.

If you’re looking for a specific framework that combines SEO website optimization, an SEO audit, and generative optimization, see AI SEO website optimization (GEO): Plans and prices.

Shopify agency and content that sells

The most visible part is the design, but the part that sells is clarity. Shopify store development can look finished quickly, and then fail to convert because of missing details: shipping, returns, warranties, sizes, materials. These are the small things that make the big difference.

Categories, collections, and filters without unnecessary noise

In a cosmetics store, a filter by skin type and effect helps. In a fishing tackle store, a filter by season and type of fishing helps. In a kids’ store, age and safety help. This is online store optimization that people feel as convenience, and search engines read as order.

• A short category description with selection criteria.
• Logical filters: price, size, material, compatibility.
• Links to useful articles and to the most suitable products.

Product descriptions that answer before they ask

A product sells more easily when the description states the benefit, use, and limitations. That’s also why SEO copy works best when it’s human: short sentences, specifics, no filler. If you sell tech, state compatibility. If you sell clothes, state the cut and true-to-size fit. If you sell home add-ons, state installation and maintenance.

For Shopify store development, building an e-commerce store in Shopify, or migrating an online store to Shopify, see Shopify store development + migration.

Website and online store migrations without downtime

Migrating a site from OpenCart, WordPress, or Magento isn’t just a transfer. If URLs change without a plan, you lose accumulated visibility and start from zero. But if you move everything 1:1 without cleanup, you bring the old problems into the new store.

What to keep, what to update

• Keep the URL logic or set up redirects when a change is necessary.
• Move the important pages and improve weak copy instead of copying automatically.
• Check internal links and navigation so they don’t lead to nowhere.
• Monitor indexing in Google and fix problematic pages quickly.

If you want a more structured view of the steps, read Building an online store in Shopify: steps, timelines, and what matters and make yourself a checklist before you move anything.

SEO price, SEO prices, and how to think practically

It’s normal to look for a price for SEO optimization for a website and prices for SEO services, but the most accurate comparison is by scope. One SEO agency may give you only SEO copy. Another may come in with an SEO audit, SEO strategy, execution, and aftercare. With Shopify, this is often combined with conversion optimization, because traffic without sales is just noise.

Questions worth asking

How much does SEO optimization for a website cost? It depends on the number of pages, the languages, and the competition—not just the package.

What is the price of an SEO audit? Most often, it’s a price for time and analysis that save you from wrong actions.

Who is a good SEO specialist? The one who speaks with a plan and shows priorities, not someone who promises first place tomorrow.

For ideas, topics, and SEO articles that help online stores and service websites, open Blog for Shopify and SEO trends and choose what’s closest to your case.

Final: one strategy, more recommendations

One strategy works for ChatGPT, Gemini, Google AI, Perplexity, Grok, and DeepSeek when the foundation is clean: pages that answer; categories that guide; products that persuade; and migrations that don’t break your history. In the end, people look for meaning, and the models just copy it faster.

If you want to move from ideas to action, open Contact SEOexpert.bg and write in two sentences what your site is, what the niche is, and what you want to achieve.